The Craft
Is my questionworth answering?
All notesFive rules for questions people want to answer
Short, open and about something they already care about. What we keep coming back to.
Good questions are easy to answer and hard to answer badly. Here is what we have learned from watching thousands of them.
01Ask about them, not you
What should I call the new cut works because the answerer gets to be creative. Rate our service works for nobody.
02Keep it to one breath
If you can't read it out loud in one breath, it's two questions. Split it.
03Leave room
Avoid yes or no. Start with what, which or why and let people go somewhere you didn't expect.
If you already know the answer, you are not asking a question. You are taking a vote.
04Add a picture when it helps
A photo of the dish, the poster or the painting gives people something to react to. One image per question is plenty.
05Three questions is enough
People answer in the time it takes to wait for a coffee. Respect that and they will come back.
The ALLE team · 17 October 2026
